深圳中小型货代企业存在的问题及对策分析.docxVIP

深圳中小型货代企业存在的问题及对策分析 摘要 屮国自从加入世界贸易组织（即WTO）以来，其货代相关产业以及货代相关的服务市场就迎来了一个新的高峰。 相应的，中国的货代行业也形成了一个全新的竞争格局：我国的商贸逐渐开放，与国际的联系日趋增多，国外的 各大强劲企业更是凭借其先进的运输技术，优异的管理方法以及全而的服务理念，强势进入屮国的货代行业， 以致中国、甚至是世界的货运代理行业形成了一个无比严峻的竞争格局。面对这场來势汹汹的“战争”，我国 货代行业必须调整态度，严正对待，分析自身存在的问题以及如何更好地进行转型，提高自身运输技术，形成 更为全面的服务理念，从而提高综合竞争力，在这场战争屮得以生存和发展。木文以深圳屮小型货代企业为例, 阐述了深圳货运代理行业的发展现状，详细分析了深圳货代行业在发展过程中所存在的问题，并针对这些问题, 结合文献分析和实地调查，捉出了相应的发展对策，从而帮助深圳的货运代理企业拓展新的行业领域，在H益 激烈的国内、国际竞争环境中得以发展和壮大。 关键词：深圳货代行业；存在的问题；发展状态；对策分析 The problems exist in the small and medium-sized freight forwarder inshenzhen and its countermeasure analysis Abstrct Since China joined the world trade organization (WTO), its freight agencies and relevant service markets has ushered in a new peak. Accordingly, freight forwarder of China has formed a new pattern of competition. At that times, chinas commercial and trade circulation has developed a lot, the contacts with the international was rapidly increasing. Overseas developed enterprises rely on its advanced transportation technology, excellent management method and the comprehensive service concept, marching to Chinese freight forwarder, which forms the severe competition in the field of freight forwarder of China and even of the world. Faced with such a nwarn, freight forwarder of our country must adjust its attitude, seriously analyze its problems and find the way of how to make a better transition, improve their transportation technology, in order to forming a more comprehensive service concept, and improving the comprehensive competitiveness. Only through those ways, freight forwarder of our country can survive in the war. This paper takes small and medium-sized freight enterprise of Shenzhen as an example, expounds the current situation of freight forwarder in Shenzhen, analyzes in detail the problems in the process of the development of freight forwarder in Shenzhen. Combined with literature analysis and field investigation, this paper put forwards the corresponding countermeasures and then h