种族和宗教亚文化群.pptVIP

Chapter 14;Subcultures and ConsumerIdentity;Ethnicity and Marketing Strategies;Ethnic and Racial Subcultures;African American Subculture;African Americans and Mainstream Media;Black-Oriented Media;The Allure of the HispanicMarket;Appealing to Hispanic Subcultures;Understanding Hispanic Identity;Immigration and Acculturation;Asian Americans;Segmenting Asian Americans;Reaching the Asian AmericanConsumer;The Impact of Religion on Consumption;Characteristics of Religious Subcultures;Characteristics of Religious Subcultures;Characteristics of Religious Subcultures