2017牛津译林版高中英语模块十unit4教学.pptxVIP

Unit 4;Unit 4 Law and order;Making a proposal for protecting intellectual property;1. Have you ever downloaded a song or a film from the Internet? 2. Did you pay for the music or the film? 3. Why do you think copying films and music without permission is a crime?;You and intellectual property;Part 1;1. What does intellectual property refer to?;2. What does intellectual property include? ;3. Why is it considered necessary to protect intellectual property?;4. What are the problems?;5. What is the purpose of WTO?;6. What are the common ways in which people affect intellectual property rights?;7. What should we do to protect intellectual property?;1. It is illegal to copy intellectual property without paying?the inventor or creator.?? 2. Many material things are more valuable than ideas.??;3. Suppose Company A’s cars are more popular than Company B’s cars, then Company B’s cars and the name itself are less valuable.??? 4. If someone spends his or her time, effort and money writing a book, he or she deserves to be paid for it, even if it is just worthless.???;What is intellectual property? ;Why should we protect it? ;Language points;e.g. Her childhood provided the raw material for her first novel. 她童年的经历为她的第一本小说 提供了原始素材。 ;2. To help control such problems and smooth the progress of international trade, the WTO was formed. ;smooth v. 使……平坦，顺利 smooth the progress of 使……顺利进行 smooth the way to … 为……铺平道路 smooth away the difficulties 克服困难 smooth adj.光滑的；流畅的；柔软 的；温和的，安详的 in smooth water 进展顺利，一帆风顺;3. However, in everyday life, we are now faced with decisions about how to respect intellectual property right. be faced with “面对，正视”;e.g. Whenever we are faced with difficulties, we should never give up. 无论什么时候面对困难，我们决 不应该放弃。;[考例] _____ with a difficult situation, Arnold decided to ask his boss for advice.