5_推广策略：非常道2017郑州百悦城72万综合体提报.pdf

Objective And creating the 720thousand city complex changes under the citys 目标：中原地位 城市韬略下72万方城市综合体的改变和创造 百悦城推广策略提报/非常道广告 ZhengzhouCity Baiyue promotion strategy report 1、品牌地位：如何在郑州打响品牌声势，通过本案将柏祥品牌缔造为不亚于国企央企背景的 高品质开发商？巩固柏祥的江湖地位，建立其强大的品牌号召力，是本案承载的品牌目标。 How to start the brand momentumin Zhengzhou, the case will be the creation of the brand to be as high as the state-owned enterprises in the background of high quality developers? Consolidate the status of the lake, the establishment of its strong brand appeal, is the case of the brand target. 2、项目地位：如何将本案超大体量城市内核旧改项目对郑州的影响和创造力进行充分释放？ 如何凭借地段优势，将项目带入郑州地产第一梯队，从而获得更高的溢价空间？如何保证项目长周 期的良性循环，则是本案承载的项目目标。 How will the case of large body size of the urban core of the old project to change the impact of Zhengzhou and the full release of creativity? How to take advantage of lots, the project into the first echelon of Zhengzhou real estate, thereby gaining a higher premium space? How toensure that the project is a virtuous cycle of long cycle, is the case of the project carried by the target. 3、销售地位：如何充分利用商业价值，作为价值杠杆充分提升综合体其它业态产品的销售价 格？对后期的销售产生推动作用，是本案2017年最大的销售目标。 How to make full use of commercial value, as the value of leverage to fully enhance the sales price of other complex products? To the late sales to promote the role of the case is the biggest sales target in 2017. 百悦城推广策略提报/非常道广告 ZhengzhouCity Baiyue promotion strategy report 1、为何要全面重塑项目形象和价值？