市场营销学课堂展示教学课件Lascu_Chapter_17.pptVIP

Organizing and Controlling International Marketing Operations and Perspectives for the Future Dana-Nicoleta Lascu Chapter 17 Chapter Objectives Identify the factors in the firms internal and external environment that determine the organizational design best suited for international operations. Describe different organizational designs and offer examples of designs that different international firms have adopted. Identify formal and informal controls necessary to ensure that company operations are in line with company goals and objectives as stated in the strategic plan. Organizational Design f