房地产电商的发展前景分析.pdfVIP

摘 要 随着信息化技术在许多行业和部分企业中的成功应用，房地产电子商务已成为房地产 企业经营方略的一个不可取代的重要环节。其相对低廉的成本、超越时空限制等的经营方 式使企业因此获得巨大的利润，令众多房地产企业投入更多的关注目光。 本文针对房地产电子商务的现状和前景进行分析和研究，房地产电子商务的含义是指 电子商务理念和技术在房地产业中的应用。应用范围已包括：房地产材料采购、房地产营 销业务、房地产中介、物业管理等领域；然后指出房地产电子商务的现状是它是发展较快 的一个行业，但由于大部分发展商市场规划、定位比较模糊，传统的发展模式很难给企业 带来可观的效益；最后针对这些问题提出相关对策，如：研究解决安全认证支付管理问题、 抓实内部管理、培育市场树立品牌、加强对连锁网点的管理，并探讨我国房地产电子商务 的未来发展方向。这对我国房地产电子商务的快速发展和普及具有重要的理论意义和实践 意义。 关键词：房地产电子商务 现状分析 发展方向 前景规划 i Abstract With the successful application of information technology in many industries and the part of the enterprises ,e-commerce has become the irreplaceable and important segment of the real estate enterprise management strategy .Its relatively low cost, beyond time and space restrictions on methods of management make enterprise the enormous profit, making many real estate enterprise put in more attention vision. This article analyzed and researched the real estate e-commerce of status and prospects firstly .real estate e-commerce means e-commerce ideas and technology apply to the real estate industry .Application scope had been including: real estate material purchase, real estate marketing business, real estate agents, property management and other areas;then it pointed out that the present situation of real estate e-commerce is that it is an industry that develops faster , but since most of the developers planning, market position is fuzzy, the traditional mode of the development is difficult to bring significant benefit to the enterprise; Finally, the related countermeasures are put forward according to these problem, for example, to study