杭州亲子游市场开发研究本科毕业论文.docVIP

PAGE PAGE 1 本科毕业论文 （20 届） 杭州亲子游市场开发研究 所在学院 专业班级 旅游管理 学生姓名 指导教师 完成日期 杭州亲子游市场开发研究 摘要：亲子游是当前社会出现的一种新型的旅游形式。亲子游的寓教于游价值凸显，符合了当代家长亲子教育需求，这使亲子游具有极大的开发潜力。但是，旅游企业目前并没有很好的开发出适合亲子的针对性强的旅游产品。因此能否成功抢占亲子游的市场成为旅游企业再次发展的良好契机。本章从7个方面全面阐述企业该如何更好地开发亲子游市场。先介绍亲子游概况，并阐述杭州亲子游市场开发现状，之后归纳亲子游市场消费行为的特点。然后据市场目前存在的问题，提出对策和建议。最后进行亲子游旅游新趋势分析。 关键字：杭州；亲子游；市场开发；消费特点；问题；对策 Study of market development in Hang zhou family fun Abstract: Family fun is a new social forms of tourism. Family fun teaching within the travel value highlights in line .Strong parent-child educational needs, the family fun has great development potential. However, tourism enterprises and not very well developed tourism products for parents and children, family fun in the tourism industry is a relatively lag forms of tourism. Therefore, the success of seize the market of the family fun is a good opportunity to re-develop tourism enterprises .This chapter from the seven areas companies how to better development of the family fun, First an overview of the family fun, the family fun in Hangzhou market development status .Brief introduction Hangzhou family fun product status. In order to better the accuracy of a specific understanding of Hangzhou, the degree of development in the market of family fun. After the family fun market characteristics of consumer behavior analysis,.Family fun existing problems, summed up the outstanding problems in the family fun market. Market development strategies and recommendations in the family fun for the family fun market, strategic recommendations. Finally, the family fun new tourism trend analysis. Key words: Family Fun; education; tourism market; consumption characteristics; market analysis 目 录 一、引言………………………………………………………………………1 二、亲子游概况………………………………………………………………1 （一）亲子游内涵………………………………………………………………1 （二）亲子游由来…………………………………………………………………………1 （三）亲子游的意义………………………………………………………………2 三、杭州亲子游市场开发现状…………………………………………………2 （一）杭州亲子游产品现状……………………………………………………………2 （二）杭州亲子游推广方式现状…………………………………………………………3 （三）杭州从事亲子游企业现状…………