《旅游管理》(英)教学大纲.docVIP

Syllabus of《Tourism Management》 Course Overview This course is designed for postgraduate students whose academic specialty is tourism management. With 34 periods, it is a 2-credit course for postgraduate degree. The course involves students both in the theory and in the research on the currently main issues of tourism management. The course covers five parts (or five subjects prevalent in the field of tourism management: tourism marketing, sustainable development in tourism, tourism planning and development, hospitality management, travel agency management. It intends to get students involved in the subject matter of tourism management from its world perspective as the materials used in the course are the researching articles compiled from famous international journals relating to tourism. Course objectives 1Develop an understanding of fundamental issues in the field of tourism management. 2Gain an intellectual insight into what tourism management plays as a core development in the five themes of tourism study mentioned above. 3Interpret and evaluate original, scientific articles in relation to your field of study. 4Discuss and conduct an academic research in relation to tourism management. Course procedures 1The course is taught in English by using the academic articles compiled from the related journals as textbook. 2The course is given mainly in the form of combination of lecture-giving and class discussion, as well as student’s presentation at the end of each part (or subject of the course. 3The students are encouraged to use English as much as possible in class activities to develop an ability to express idea and do research in English. Course contents Part 1. Tourism marketing Case one: Cultural tourism in central and eastern Europe: the views of ‘induce d image formation agents’ 1.1Cultural tourism and its rationale 1.2Importance of cultural tourism 1.3Markets and promotion 1.4Culture and commercialization Case two: Tourism marketing images of industrial