物流模式的选择对网商经营绩效的影响.docVIP

物流模式的选择对网商经营绩效的影响 PAGE 共 NUMPAGES 24页第 PAGE 1页 摘要 近年来，随着网络信息技术的飞速发展，网络购物成为一种流行的生活方式，在网络购物信息流、资金流、商流都实现快速发展的形势下，物流却日益成为阻碍网络购物发展的瓶颈，解决网络购物中物流障碍问题显得十分迫切。网商企业作为网商市场的主体，要想获得长足的发展，必须考虑如何解决网商配送“最后一公里”问题。本文以京东商城为案例，主要研究了京东的自建物流和第三方物流相结合的物流模式，以及其物流模式对其经营绩效的影响，以这种物流模式作为研究分析切入点, 为进一步细化物流模式对网商企业物流绩效的研究提供了线索,文章认为，对于网商企业来说，未来的发展在根据自身实力和发展战略的基础上，综合的运用自建物流模式和第三方物流模式，选择合适的物流模式、提高对于物流的控制力、改善物流服务等来完善物流发展，希望通过本文的研究，可以为深入研究其他类型企业的物流绩效提供一定的参考。 关键词：网商企业,物流绩效 ,物流绩效评价,物流模式，京东 Abstract inrecent years, with the development of network information technology, online shopping has become a popular way of life, in the network shopping information flow, business flow, capital flow to achieve the rapid development of the situation, logistics has increasingly become the bottleneck hindering the development of the network shopping, solve the problem of logistics barriers in the online shopping is very urgent.The network of enterprises as the main body of the network market, want to obtain the considerable development, must consider how to solve the network distribution is the last one kilometer problem. In this paper, in order to Jingdong mall as a case, mainly studies the self built logistics and third party logistics Jingdong combining logistics mode, as well as the influence of the logistics management performance on it, in this mode of logistics as the research starting point for the analysis, and provides clues for further refinement, the research on the logistics mode network business enterprise logistics performance of the article for the network, the enterprise, the future development based on their own strength and strategy, integrated use of self built logistics mode and the third party logistics mode, choice of improving logistics mode, suitable control force, to improve the logistics of logistics services to improve the logistics development, hope that through this study, can provide a certain the reference for further research on other types of enterprise logistics performance.. Keyword