中小物管公司商业模式重构——以BC物管公司为例.pdfVIP

中小物管公司商业模式重构——以BC 物管公司为例 摘 要 八十年代初，我国物业管理行业诞生于经济特区一一深圳。在三十多年发展历史中， 作为房地产行业链的下游产业，物业管理企业现已广泛分布于全国各级城市之中。物业管 理已经成为了城市管理中重要的一环，对提高人民群众生活品质、维护社区安定和谐、促 进社会经济发展等方面发挥着重要作用。近几年，随着社会、经济和科学技术的发展，物 业管理行业的内外部环境已经发生了巨大的变化。这些变化，在帮助大型物管企业实现强 者恒强、跨越式发展的同时，对中小物管企业的生存发展形成巨大的挑战，对其经营管理 和盈利能力提出了更高的要求。 本论文通过对商业模式重构相关理论的学习，通过对物管行业现状和中小物管企业特 点的分析，逐步对BC 物业管理有限公司的商业模式重构这一案例展开实证研究。论文内容 展示了该公司如何基于自身现状，以“利益相关方的价值最大化”为核心原则，对传统商 业模式的各个构成要素进行解析、资源整合和价值重构，完成由“物管服务商”向“物业 资产运营商”转变的商业模式转型重构过程。 关键词：物业管理；商业模式；商业模式重构 I Reconstruction of business model of medium and small property management companies -- taking BC property management company as an example Abstract At the beginning of 1980s, Chinas property management industry was born in Shenzhen, a special economic zone. In its 30 years history of development, property management has been widely distributed in cities at all levels of the country, as a downstream industry of the real estate industry chain. Property management has become an important part of urban management, playing an important role in improving peoples quality of life, maintaining community stability and harmony, and promoting social and economic development. In recent years, with the development of society, economy, science and technology, the internal and external environment of property management industry has changed greatly. These changes have put forward higher requirements for the management and profitability of property management enterprises. Based on the study of theories related to the business model reconstruction, this paper conducts an empirical study on