（正文）导游服务发现现状、问题及对策研究.docx

经典专科、本科、硕博、研究生、期刊毕业论文 仅供参考 精心整理 仅供参考 勿用作商业用途 导游服务发现现状、问题及对策研究 摘要 当前国家政府对旅游业的重视程度较高，其可以使GDP得到增高，也可以带动其他一些产业的发展。随着旅游业在当今的快速发展，人们喜欢上了旅游，并且对旅游的需求也在不断地变高。 导游是旅行活动很重要的一部分。 导游的具体工作是各种旅行服务，在中间环节起到很关键的作用。导游服务质量最重要的标志就是旅行服务。 所以，导游在旅性中的起到越来越重要的作用。 于此同时，中国导游也出现了一些问题，这不但对中国导游的整体素质产生了很大的影响，它也影响了导游的服务质量，从而妨碍了中国旅游行业的发展进步。 因此，增强导游人员的服务质量有着非常重要意义以及作用。文中首先明确了对我国导游服务质量研究的背景、目的与意义、国内外研究现状及研究的内容与方法。拟采用理论分析、文献研究、问卷调查等的方法。文章介绍了我国导游服务目前的发展现状，对其中的导游服务、导游服务的范围及性质、导游服务的特点等相关概念进行阐述，分析了导游服务会遇到的机遇和挑战。通过正确分析我国导游服务质量的现状，指出其存在的主要问题，并对此进行研究，进而提出相应的对策，从而提升导游服务质量、促进旅游业的发展。 关键词:旅游业；导游服务；质量 Abstarct Tourism is an industry that each countrys government pays more attention to and can bring higher GDP, and it can also drive the development of other industries. With the rapid development of tourism, peoples demand for tourism is also growing. The tour guide is one of the key elements of tourism activities. The tour guide work is the link and intermediate link of various tourism services. The guide service is the most sensitive sign of the quality of tourism services. Therefore, the role of tour guides in tourism is increasingly important. At the same time, a number of problems have also emerged in China’s tour guides, which not only affects the overall quality of China’s tour guides, but also affects the quality of service, thereby hindering the development of China’s tourism industry. Therefore, improving the quality of service for tour guides currently has important realities. significance. Firstly, the article clarifies the background, purpose and significance of the research on China’s tour guide service quality, the research status at home and abroad, and the content and methods of research. It is proposed to use methods such as theoretical analysis, literature research, and questionnaire surveys. The article introduces the current development status of Chinas tour guide services, and elaborates the related concepts of tour guide services, the scope and nature of tour guide services, and the charact