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Business Plan for Pursuing the Logistics Initiative Page PAGE 1 Table of contents Background Overview Page 2 Definition of the Logistics Market Place Page 3 Market Assessment Page 5 Description of Services Page 9 Marketing Plan Page 11 Financial Plan Page 12 Concluding Remarks Page 13  Background Overview The purpose of this business plan is to describe the focus on the Logistics Marketplace within the Michigan Practice of AABC. It is presented to the partners and senior managers of the Michigan BC Practice for their consideration and support as a key component of the strategy for fiscal year 1997 and beyond. This business case attempts to clearly define the term Logistics as it relates to the Michigan BC strategy and map how this practice fits to the overall strategies of the group. The Logistics practice, as described herein, is one component of an overall local area practice strategy which is comprised of both industry (supply chain) and core competency dimensions as shown graphically below. These supply chains and core competencies will be expanded over time. For fiscal year 1997, however, these define the major areas of focus. Each of the core competencies and each of the supply chains will be addressed in a separate business plan, which when taken collectively, describe the practice strategy. The key supply chains of interest to the Michigan BC practice are: (1) Consumer Products, (2) Industrial Products - Automotive, and (3) Industrial Products Non-Automotive. The key core competencies of interest to the Michigan BC practice are: (1) Enterprise Systems, (2) Logistics, and (3) Performance Management. The remainder of this business plan further describes the Logistics Initiative and is divided into these major sections: Definition of the Logistics Market Place Market Assessment Description of Services Marketing Plan Financial Plan Concluding Remarks Definition of the Logistics Market Place “Logistics” is a term which, l