麦肯锡中国快速消费品市场进入策略共57页.pptVIP

China Market Entry January 10, 2008  TODAYS OBJECTIVES Overview of china macro econot Understanding Chinese consumers China personal hygiene market development and trends What it takes to win in China Questions and answers  KEY MESSAGES Chinese economy has been the fastest growing economy(9.6% CAGR )in the world for the past 15 years and is now the 4th largest GDP is projected at continued growth with a medium termsoft-landingand urbanization is one of the driving forces for continued economic development China consumer market is the 7th largest in the world and is expected to be the 4h by 2015 China is not a homogeneous market, but rather multiple markets by tiers and  CHINAS GDP HAS BEEN GROWING RAPIDLY DURING THE LAST 26 YEARS AND CHINA IS NOW THE 4th LARGEST ECONOMY IN THE WORLD Real GDP growth PPP adjusted 2006 nominal GDP USD billions USD 8000 13,194 7000 C 2,915 (1990-2006) 5.000 flection in China 8- Canada 1,275 231 0 198019851990199520002005 Base year: 2002 Source: China Statistical year books; Global Insight: Bloomberg and world bank  OLD SHANGHAI PUDONG 3  NEW SHANGHAI- PUDONG  OLD SHENZHEN  NEW SHENZHEN 于卫  GDP IS PROJECTED AT CONTINUED GROWTH WITH A MEDIUM TERM SOFT-LAND|NG” rowth of real gdP Percent tory Forecast CAGR √ CAGR 1985-2006 2 10.2% 0 198519901995200020052010201520202025 Note: All lnies ar led te me nares first canal Global Insight MG  CONSUMPTION SHARE OF GDP WILL RISE OVER THE LONG TERM Share of real GDP RMB 2000, trillions, percent 100%=11.9 60.7 Government 14 consumption Investment Net Trade Consumption38 2005 2015F2025F Source: Netionnl Bureau of Statistics o China: MGI CAU Model v 2.5