论企业文化建设研究—以L酒店为例 (1).docVIP

PAGE IV 论企业文化建设研究—以L酒店为例 X□X□X 重庆三峡学院经济与管理学院XX专业XX级□□重庆万州□404000 [摘要] 随着社会经济的发展，以及人们生活水平的大步提高，只有物质的需求已经远远不能满足人们的需要，人们更加的关注精神上的愉悦与享受，而且这种关注的程度也越来越得到加强。以前的酒店只是为人们提供了一个简单的食宿场所，但是如今的酒店已经是集食宿，休闲，旅游度假和商务与一身的高级场所。现在人们对于酒店的要求更多的是从精神需求上来考虑的，而且这种要求越发的精细。高品位，高优雅，文化气氛浓厚，能让人精神上产生愉悦感是现在很多酒店的基本定位。因此现在的酒店对酒店企业文化的建设越来越关注。本文通过对重庆L酒店进行实例访问，得出我国重庆地区酒店在实施酒店企业文化建立现状，以及在建设过程中可能存在的问题与不足，并根据国内外的研究理论，对重庆地区酒店的企业文化建设给出一些建议。 [关键词] 酒店 企业文化建设 核心价值 Theory of enterprise culture construction research - L hotel, for example [abstract] with the development of social economy, and the step to improve peoples living standard, the only physical demand has far cannot satisfy peoples needs, people more attention to the spiritual pleasure and enjoyment, and the attention degree is becoming more and more strengthened. Before the hotel only provide people with a simple accommodation Spaces, but now the hotel is set accommodation, leisure, holidays and business with a senior places. Now people to the requirement of the hotel will consider more from spiritual needs, and this requires more careful. High grade, Gao Youya, cultural atmosphere, can let a person mentally basic orientation for pleasure is now a lot of hotel. So the hotel the hotel building of enterprise culture is more and more attention. Through visited chongqing L hotel, for instance, in chongqing region in the implementation of hotel enterprise culture set up the status quo, as well as the possible problems in the process of construction and shortage, and according to the theory research at home and abroad, in chongqing region hotel offers some Suggestions for enterprise culture construction. [key words] hotel enterprise cultural construction core value 目 录 TOC \o 1-3 \h \z \u 摘要 I abstract II 1 引言 1 1.1 研究目的与意义 1 1.2 国内外企业文化研究动态 1 1.2.1 国内企业文化研究动态 1 1.2.2 国外企业文化研究动态 2 2 酒店企业文化综述 2 2.1 酒店企业文化的含义 2 2.2酒店企业文化的结构和内容 3 2.2.1 物质文化 3 2.2.2 行为文化 3 2.2.3 制度文化 3 2.2.4 精神文化 3 2.3 酒店企业文化建设的重要作用 3 2.3.1 降