英文广告中的双关语.pptVIP

ExplainingExplain the following puns in the following ads. 2. The “in” idea in business travel (Ad for Hilton Inns) Paronomasia ExplainingExplain the following puns in the following ads. 3. If it wasn’t in VOGUE, it wasn’t in vogue. (Ad for VOGUE magazine) Antalaclasis ? ExplainingExplain the following puns in the following ads. 4. Coke refreshes you like no other can. (Ad for Coke) Sylleptic pun Puns in English Advertisements The “marmot” here is not only an animal, but also a famous outdoor brand. a word or phrase used in two different senses Pun ? To pun is to play on words , or rather to play with the form and meaning of words for a witty or humorous effect. I know nothing except the fact of my ignorance. Socrates Classification Homophonic pun Homophonic pun, is mainly based on the use of homophones.In modern English, there are many words sharing the same pronunciation, yet with different meaning respectively. The berd’s in hand.（Bank) berd bird = BERD is the abbreviation of “the Bank of European Reconstruction and Development.” An English Ad for “BERD ” :  The berd’s in hand. An English Ad: The berd’s in hand. Same pronunciation (BERD) (bird) = [b??d] [b??d] BERD has the same pronunciation as “bird” and reminds readers of the idiom… The idiom is “A bird in hand is worth two in the bush,” which is usually simplified into “ a bird in (the ) hand “ meaning interests one already had or had no risks to lose. SAFETY Money Paronomasia Paronmasia is the use of two or more words that sound similar or nearly the same. Two beer or not two beer, that’s a question.(Beer) By mimicking Shakespeare’s well-known witticism “ to be or not to be, that’s a question”, the slogan successfully catches