外贸英语函电-chapter 2 Establishment of business relations.pptVIP

Chapter 2 Lead in Purpose? To seek new customers. To expand new markets. To consolidate existing relations. How? How can we get the information of the target firm? Lead in How? How can we get the information of the target firm? Group discussion Case analysis Mr. Chen, manager of Ningbo Tiantian Toys Co., Ltd, attended the 2nd phase of 117th Canton Fair, where he met Mrs. McDonnell, an Australian businesswoman, who showed her interest in their wooden intelligence toys. But they didn’t have a detailed discussion because Mrs. McDonnell had something urgent to deal with. She only left a business card to Mr. Chen. After returning to the company, Mr. Chen asks Liu Ming to get into contact with Mrs. McDonnell. In the meantime, he is told to send some pictures of products. You are expected to write an email to Mrs. McDonnell on behalf of Liu Min. Brainstorm What content should be covered in your first business letter if you want to establish business relations with the target firm? Writing steps How and where he gets the name and address of the receiver’s company Brief introduction to your business scope, experience and products Provide catalogue Expectation for an early reply. Key words Specialize in The company is?specialized?in the refrigerator. 本公司是专业从事冰箱生产。 =deal in / handle The?team?consists?of over?20?employees?that? specialize?in?marketing. 专门研究 Excellent / competitive Supreme/ fine/ exceptional/ superb Moderate/ reasonable/ favourable/ rock-bottom Key words Enclose 把…封入信封; 随函附上 We enclose our export list. Enclosed is our export list. Enclosed please find our export list. Key words Appreciate vt. be grateful for I?constantly?tell?my?dad?how?much?I? appreciate?what?he?did?for?me. We would appreciate your coming here. I’d?appreciate?it?if you?could make me an?offer?based?on our request. Self-learning 1 The source of information Purpose of the letter Brief introduction Provide catalogue Credit standing Expecta