外贸英语函电-chapter 3 Inquiry and reply.pptVIP

LOGO LOGO 1. Lead-in 2. Letters of enquiry 3. How to reply enquiry 4. Assignment 1. Lead in What is an inquiry? An inquiry is a request for information. A potential importer may send such letter to the exporter to ask for information about goods to be ordered. ※What type of information may be inquired for? 2. Sample study Where does the new customer come from? What’s the purpose of this letter? What information does the buyer need? Structure First enquiry Source of the information State what interest you Make enquiry Give hints Expectation Principles of writing business letters 7 C Consideration Courtesy Clarity Conciseness Concreteness Completeness Correctness Principles of writing enquiry letters 3 C Clarity Concreteness Courtesy Analysis of Letter 1 Clarity Your items are of special interest to us. Concreteness We would like you to send us illustrated catalogues, samples and other necessary information. What we need should comply with the Canadian quality standard. Analysis of Letter 1 Courtesy We searched your name from Alibaba We are glad to inform you that… We would like to do… We trust… We look forward to your early reply. Analysis of Letter 2 Group discussion Please analyze the sample from the three principles: Clarity, concreteness and courtesy Useful expressions Please quote us the lowest price… Would you please send us… We shall be pleased if you will kindly send us… We would be grateful/ obliged if you would … It would be appreciated if you could… 如蒙……将不胜感激 Word study Catalogue 商品目录册 最新目录/附有说明书(插图)的目录 the latest catalogue illustrated catalogue brochure 小册子 pamphlet 小册子 leaflet 单页的商品说明书 sample cuttings 剪样 Word study Quote: v. tell a customer the price Quotation: n. Quote sb. a price for sth. 他们最初给这批货报价15,000美元。 They originally quoted $15,000 for the shipment. Word study Place a large/substantial order place an order with sb for sth 向某人订购某物 若你方的摩托车质量好