外贸英语函电-chapter 1 fundamentals.pptVIP

人大出版社 外贸英语函电实训教程 Chapter 1 Fundamentals of business communication 1. Formats of an email 2. Principles of business writing 3. In-class writing International trade correspondence 1.Definition International trade correspondence refers to the letters and e-mails dealing in international business. 2. Aim The purpose of this course is to help you learn how to write good business letters by using up-to-date expressions in the simplest possible language. 1.1 Structure of an email Head sender’s email address recipient’s email address CC (carbon copy) BCC(blind carbon copy) subject of the email attachment Body salutation body complimentary close Signature (sender’s full name) Sender’s title and department Signature block(may include company’s name, logo, address, phone number, fax number and website) (1) E-mail address Ensure an appropriate name Use a variation of your name Tina Chen TinaC@ Tchen@ (2) A clear subject Don’t leave “Subject” as blank Make the subject as concise and concrete as you can Ensure any confidential/sensitive/offensive information are not shown in “Subject” Case: David will visit China and attend a technology conference in Shanghai. During his stay there, he will also visit 2 local clients for product demo. 5 days prior to his arrival, one of the client visit has been cancelled. In addition, he will also check in another hotel since the formerly booked one is not available anymore. As David’s counterpart in China, you need to inform David about this. Write David an email about this with the subject “Travel Update” “ Two Changes in Your Shanghai Itinerary” “ Urgent-Two Important Changes in Your Shanghai Itinerary” Case (3) salutation complimentary close 1. 2 The formats of an email 1. Fully blocked style 完全齐头式 2. Indented style 缩行式 1) Fully blocked style 完全齐头式 Gentlemen:? We’re sending you our latest pricelist …… We are looki