当前温州中小企业国际化现状与对策研究.docVIP

本科毕业论文 （2014 届） 当前温州中小企业国际化现状与 题 目 对策研究 系 经贸系 专 业 国际经济与贸易 班 级 10908门 学 号 学生姓名 曹薇 指导教师 杭言勇 完成日期 2014年4月 我谨在此承诺：本人所写的毕业论文《单击此处添加论文题目》均系 本人独立完成，没有抄袭行为，凡涉及其他作者的观点和材料，均作了注 释，若有不实，后果由木人承担。 承诺人（签名）： 年 月 日 随着全球化时代的到来，我国中小企业对国民经济的发展起着越来越重要的作用。 浙江以中小企业为主，而温州更是以发展个私经济和股份合作经济为的主典型代表，其 中中小企业比重达到99. 8%o可以说：没有民营经济，就没有温州经济；没有中小企 业的发展就没有温州的今天。 在日趋激烈的国际市场竞争环境下，越来越多的中小企业意识到采取国际化经营方 式和提高国际竞争力的重要性，一些中小企业在国际化进程中受到资金、人才、品牌缺 失、贸易壁垒等问题的局限而导致经营失败。只有通过对温州中小企业国际化经营现状 研究，才能认识到温州中小企业在国际化进程中存在的问题及面临的障碍，本文采取理 论结合实际的方法总结出适合温州中小企业发展国际化经营的对策，希望对温州中小企 业的国际化有启发或借鉴意义。 关键词：温州中小企业；国际化；对策 ABSTRACT With the advent of the era of globalization, our country s small and medium-sized enterprises play a more and more important role in the development of national economy. In Zhejiang, there are mainly small and medium-sized enterprises. And Wenzhou is a typical representative that develops private economy and joint-stock cooperative economy, whose small and medium-sized accounts for 99.8%. We can say, without private economy, there would be no Wenzhou economy; without the development of small and medium-sized enterprises, Wenzhou would not be developed so well as today. In the environment of increasingly fierce international market competition, more and more small and medium-sized enterprises realize the importance of international operation ways and improving the international competitiveness. Some small and medium-sized enterprises, during the process of internationalization, have failed because of the funds, talents, lack of brands, trade barriers and so on. Through the research about the present situation of Wenzhou s small and medium-sized enterprises internationalization, we find out the problems and obstacles of Wenzhou s small and medium-sized enterprises in the process of internationalization. The article adopts the method of theory combining with reality and sums up the countermeasures that fit for the internationalized management of Wenzhou s small and medium-sized enterprises, aiming