济南市会展业发展的现状及对策研究应用段伟明.docVIP

高等教育自学考试毕业论文封面 市地： 年 月 日 专 业 会展管理 姓名 段伟明 联络电话 准考证号 通讯地址 山东省淄博市临淄区齐鲁一化 邮编 255438 论文题目 济南市会展业发展现实状况及对策研究 论文 页数 16 指导老师 王景林 指 导 教 师 评 估 署名 评 审 意 见 署名 答 辩 评 语 署名 毕业考评成绩 主考院校盖章 年 月 日 摘 要 泉城济南，在沿海地域，是国家关键政治、经济、军事、文化和科教中心，区域性金融中心，副省级城市，山东省省会，素有“四面荷花三面柳，一城山色半城湖”美誉，是 国家历史文化名城，首批 中国优异旅游城市，史前文化龙山文化发祥地之一。济南会展业也在逐步崭露头角，济南会展业想要保持良好竞争力，能够在中国会展业中脱颖而出，而且经过会展业来带动济南乃至整山东省经济文化快速发展，那么认清现在济南会展业发展现实状况特点，存在问题，发展机遇显得尤为关键。本篇论文经过学习中国外会展业发展趋势和规律，回顾济南会展业发展历程，结合济南地理环境，区位优势，文化气氛，产品特色等多种原因，对济南会展业进行全方面研究和分析。笔者在研究中参考了大量相关文件资料，还进行了必需实地考察，综合利用数字分析，对比分析和SWOT分析等相结合方法，意在认清济南在发展会展业中发展现实状况，市场定位、优势和不足，以期提出突破性，创新性，合理化对策。 关键词：济南；会展业； 对策；SWOT分析 Abstract Jinan Springs, located in coastal areas, is an important national political, economic, military, cultural and science center, a regional financial center, deputy provincial city, capital of Shandong Province, known as the lotus surrounded on three sides Liu, a city of mountains half the city Lake reputation, is a national historical and cultural city, one of the first batch of Chinas outstanding tourist city, the birthplace of the Longshan culture of prehistoric culture. Jinan exhibition industry is also gradually emerge,But the Jinan exhibition industry to maintain a good competitive edge, in the domestic exhibition industry talent showing itself, and through the exhibition industry to drive Jinan and even the entire central economic circle and the economic and cultural development, then recognize the Jinan Convention and exhibition industry development present situation, existing problems, development opportunity is very important. In this paper, through the study of 、domestic and international exhibition industry development trend and regularity, a review of Jinans exhibition industry development course, through, combined with the geographical environment in Jinan, location advantages, cultural atmosphere, product features and other factors, the Jinan Convention and exhibition industr