浅析主题酒店的发展前景—以绍兴大禹开元观堂为例.docVIP

PAGE PAGE 10 浅析主题酒店的发展前景 ——以绍兴大禹开元观堂为例 目 录 主题酒店的概念 (01) 主题酒店的含义 (01) （二）主题酒店的发展历程 (01) 二、主题酒店的发展现状 (01) （一）主题酒店的特征 (02) （二）主题酒店的发展现状 (03) 三、绍兴大禹开元观堂发展案例分析 (04) （一）绍兴大禹开元观堂的发展特色 (04) （二）绍兴大禹开元观堂的不足之处 (05) （三）绍兴大禹开元观堂的改进策略 (05) 四、主题酒店的发展改进策略 (07) （一）加大宣传策略 (07) （二）选择特色文化时尚主题 (07) （三）建立完善管理政策 (07) （四）提升酒店服务人员服务意识，培养高素质人员 (08) （五）加强酒店设施设备质量 (08) 五、结语 (08) 参考文献 （09） 摘 要：服务业的迅猛发展带动着酒店业的不断涌进，而产业链接的不断改进升级，主题酒店的出现也是对于酒店业的一种升级与完善；主题酒店凸显主题文化氛围，形成独特魅力，成为一种不可避免的迅猛发展趋势；当代社会人越来越对新兴产业的构建与兴起兴趣横生，而主题文化酒店是如今或是未来在酒店也中不可欠缺的新兴产业，必然成为一种发展趋势；通过对绍兴大禹开元观堂的分析，更能体现主题文化特色与前景发展的可观性；如今，我国主题文化酒店的经营与兴起模式，还存在一系列的不足之处，取国外主题文化之精华，挖中国主题文化之特色，发展中国主题文化酒店特色，采取一系列的改进策略，我国主题文化酒店发展前景非常可观，必然成为一种趋势。 关键词：主题酒店；发展前景 A study on the development prospect of theme hotel—Taking Dayu New Century Hotel in Shaoxing as an example Abstract:The rapid development of the service industry lead to the development of the hotel industry,and industry links are constantly improving and upgrading,the emergence of theme hotel is also an upgrade and improvement of hotel industry.Theme hotel highlights the theme culture atmosphere, forming a unique charm, and becomes an inevitable trend of rapid development.Contemporary society people more and more interested in the construction of a new industry and the rise of humour and wit, and theme hotel culture is now or in the future in the hotel is not lacking in emerging industries, is bound to become a development trend.Through the analysis of Dayu New Century Hotel in Shaoxing , it can reflect the characteristics of the theme and the development of the foreground.Theme culture of the hotel management in China today, with the rise of mode, there exist a series of shortcomings, take the essence of the theme culture abroad, dig Chinese theme of cultural characteristics, development characteristics of Chinese culture theme hotel, taking a series of improvement strategy, Chinas theme hotel development prospect is very considerable culture, must become a trend. Key