国际市场营销调研.pptVIP

2021/3/13 * 高露洁牙膏的调查问卷 高露洁牙膏市场调查问卷 高露洁漱口水市场调查问卷 2021/3/13 * Research Instruments Mechanical devices To monitor consumer behavior Checkout scanners to record shoppers’ purchases. To measure subjects’ physical responses Eye movement while watching ads: eyes focus points and how long they stay. 2021/3/13 * Implementing the Research Plan Data collecting By marketing research staff or by outside firms. Watch closely and guard against problems with contacting respondents With respondents who refuse cooperate, or give biased answers, With interviewers who make mistakes or take shortcuts. Data pro