商务英语写作 PPT.pptVIP

Business English Writing Goodwill Effects Conversational style language is simple, warm and natural. 2. You –viewpoint/ attitude e.g. We will be pleased to deliver your order by the 10th. Practice: i. We can permit you to attend classes when you are free. ii. We have received your letter of June1. 3. Positive language e.g. Unfortunately, your order cannot be sent until next week. Fortunately, your order can be sent next week. Practice: 1. To avoid the loss of your credit rating, please remit payment within ten days. 2. Your misunderstanding of our June 1 letter caused this mistake. 3. You cannot visit the office except on Sunday. 4. Our stone-skin material won’t do the job unless it is reinforced. flv 2 Letter Dear Jess, I am glad to ….. Love, Mike Functions 1. to inform 2. to persuade 3. to entertain The 6 c’ s principles 1. Clarity 2. Correctness 3. Conciseness 4. pleteness 5. Courteousness 6. Concreteness Structure of English letters There are at least 5 parts of an English letter: date, salutation , body, plimentary close and signature In a business letter , there are more items : Structure 1.Letterhead 2. Date 3.Inside address 4. Salutation 5 .(subject line) 6 . Body 7. plimentary close 8. Signature 9. Enclosure 10. CC Address of an Envelop Envelop addressing calls for accuracy, legibility and good appearance. Two forms: 1. indented style 2. block style 1. The indented form China National Import Export Corp. 21, Xi’an Road Chongqing,40047 P.R.China MB Company 312 West Street Honolulu, HI99813 U.S.A. Stamp 2. The block form China National Import Export Corp. 21, Xi’an Road Chongqing,40047 P.R.China MB Company