产品线业务计划书.docx

Word Word资料 XX产品线业务计划 XX公司 2005 年 目录 TOC \o 1-5 \h \z \o Current Document 1、概述 3 \o Current Document Vision, Goals and Objectives 产品线愿景、目标与目的 3 \o Current Document Performance/Opportunity Gap 表现/机会差品巨 3 \o Current Document 2、战略革新 4 对市场白理解/见解 4 环境分析一一 4 \o Current Document COMPETITOR ANALYSIS 竞争对手分析 5 \o Current Document CUSTOMER ANALYSIS 客户分析 7 \o Current Document usiness Design and Support Rationale 业务规划与支持原理 9 \o Current Document 2.2.1CUSTOMER SELECTION 客户选择 9 \o Current Document 2.2.2VALUE PROPOSITION SUMMARY 价值陈述总结 9 2.2.3SCOPE OF ACTIVITIES 活动范围 10 2.2.4VALUE CAPTURE 获取价值 10 2.2.5STRATEGIC CONTROL 战略控制 10 \o Current Document 2.2.6GROWTH MANAGEMENT 增长管理 11 \o Current Document 3、战略执行 12 \o Current Document 3.1Business Elements 业务要素 12 \o Current Document 3.1.1OFFERING 产品包 12 \o Current Document PRICE/TERMS 价格/条款 12 \o Current Document DISTRIBUTION 分销 12 NTEGRATED MARKETING COMMUNICATIONS 集成营销宣传 …….13 \o Current Document ECHNICAL SUPPORT 技术支援 13 \o Current Document ULFILLMENT 订单履行 13 \o Current Document 3.2Performance/Opportunity Gap 表现/机会差距 13 \o Current Document PERFORMANCE GAP 表现差距 13 \o Current Document PPORTUNITY GAP 机会差品巨 14 \o Current Document 3.3Building Organizational Capability 形成组织的能力 14 \o Current Document CRITICAL TASKS AND PROCESSES:关键任务与流程： 14 \o Current Document FORMAL ORGANIZATIONAL STRUCTURE 正式的组织机构 15 \o Current Document PEOPLE AND SKILLS 人力与技能 16 \o Current Document 4、绩效评估 17 \o Current Document Financial Measurements 财务评估 17 \o Current Document Risk Analysis Summary 风险分析总结 17 \o Current Document VERALL RISK ASSESSMENT 整体风险评估 17 \o Current Document RITICAL SUCCESS FACTORS 成功关键要素 17 \o Current Document ISK MANAGEMENT PLAN 风险管理计戈 U 18 \o Current Document 5、运作子计划 19 \o Current Document ntegrated Marketing Communications Subplan 集成营销宣传子计划 19 \o Current Document echnical Support Subplan 技术支援子计戈 U 19 \o Current Document CM Subplan分销渠道管理子计划 19 1、概述 I.IV