企业文化在企业管理中的战略定位.docxVIP

企业文化在企业管理中的战略定位 PAGE PAGE 2 摘 要 在社会经济飞速发展、市场竞争日趋激烈的今天，对企业核心竞争力的构建产生有新的严格要求。身处市场竞争日益激烈的背景下，每一个企业都必须努力更好地发展，更有效地管理企业，创造良好的企业文化对企业的未来发展起着重要的作用。本文研究过程之中对于企业所开展文化建设方面所采用的的途径方式，并继而对于企业所拥有的文化对于其企业发展所产生的积极效益，为企业管理者重视其企业文化的形成发展产生促进作用。为给予企业管理者提供其企业文化建设过程之中所应该落实的点，本文论述了企业文化与企业战略的关系，指出了企业文化在企业管理中的重要作用，分析了企业文化在企业管理中的战略定位，提出了一系列促进企业战略与文化整合的措施。 关键词:企业文化;企业管理;战略定位;员工主人翁地位;企业文化宣传  Abstract In todays era, the rapid development of society and economy and the increasing market competition have put forward higher requirements for the creation of the core competitiveness of enterprises themselves. In the fierce market competition environment, any company that wants to achieve better development must carry out more effective corporate management, and the establishment of a good corporate culture in the process of corporate management plays an important role in the future development of the company. This paper studies the status and role of corporate culture in corporate management, analyzes the ways in which corporate culture is created, and studies the significance and role of corporate culture in the process of corporate culture creation, and is committed to providing corporate management Better suggestions aim to provide a certain reference for the creation of corporate culture. Based on the theory of corporate management and corporate strategy, the article explores the relationship between corporate culture and corporate strategy, points out the important role of corporate culture in corporate management, and analyzes the strategy of corporate culture in corporate management, aiming at the insufficient role of corporate culture in corporate management. Positioning, and proposed a series of measures to promote the integration of corporate strategy and corporate culture. Keywords: corporate culture; corporate management; strategic positioning; employee master status; corporate culture propaganda  目 录 TOC \o 1-3 \h \u 28980 摘 要 I 2634 Abstract II 11107 前 言 1 27669 第一