【品牌研报】IAB-新闻信任光环：新闻广告如何造福品牌（英文）-2020.10_市场营销策划_品牌营.pptxVIP

The News Trust Halo: How Advertising in News Benefits Brands;2;3;U.S. consumers of News are engaged with and trust their chosen News sources;5;6;;The News Trust Halo;Advertising in News can increase consumer trust by up to 6% points;10;;...and brands that advertise in News can experience significant lift in consumer ACTION;13;Executive-level respondent profile;; 49%;After ad exposure, executives have a greater likelihood to take ACTION;Thank You.;;About IAB