物流管理论顺丰发展中的问题与对策.docVIP

论顺丰发展中的问题与对策 摘要 经过十几年的发展，顺丰速运取得了长足进步，其营业额年年上升，目 前已经是中国民营快递的领头羊。但是其他民营快递公司从未放慢追赶的脚 步；中国邮政正在积极改善服务，抢回曾经的市场；国外巨头纷纷以独资的 方式入华。所有的一切显示:未来的竞争会更加激烈。有鉴于此，本文全面 分析了顺丰网络的现状，再从顺丰的现状与问题出发，针对顺丰价格偏高、 竞争压力越来越大、品牌知名度相对较低等问题岀发，提出了妥善处理同行 间的关系、提高基层员工素质等建议和对策，探讨出了一条适合顺丰在竞争 中牛存并且发展的道路，希望对企业的发展可以提供一些帮助 关键字：嘉兴顺丰；问题；对策 The problems and countermeasures in the development of SF Abstract After more than 10 years of development, S.F Express LTD have made great progress, and the turnover have rised year by year. It is the leading company in Chinafs private Exoress now. But the others never slow down their steps to catch up with it; China post is Improving service effectively to get the market which belongs to it ever back; Foreign four giant^do business in china with the form of Individual proprietorships. All of them show that: Future competition will be more intense. With the situation, This article analysis current situation comprehensively, Then start from the current situation and and problems of S.F Express LTD, According to the problem of Price is on the high side v Competition pressure becomes more heavy、low Brand awareness relatively, Share the suggests and countermeasures of handle relationship with the same industry Properly x improve the quality of grassroots employees,Think up a rode which is suitable for S.F Express LTD to survive and get developmen匚And I hope it will be helpful for S.F Express LTD. Keywords : jiaxing S.F Express LTD ； problem ； solution TOC \o 1-5 \h \z \o Current Document \h 绪论 1 \o Current Document \h 一、 顺丰速运有限公司简介 1 （-）公司发展概况 2 （二） 产品优势 2 \o Current Document \h 二、 嘉兴顺丰速运发展中存在的问题 3 \o Current Document \h （-）公司在江浙沪地区竞争力不强 3 \o Current Document \h （-）抵御外资巨头冲击能力差 3 \o Current Document \h （三） 在国内价格偏高 4 \o Current Document \h （四） 无法杜绝问题件 4 \o Current Document \h （五） 品牌知名度相对低 4 \o Current Document \h （六） 与电子商务衔接较差 4 \o Current Document \h 三、 嘉兴顺丰速运存在的问题的原因分析 4 \o Current Document \h （一）运输成本和人力成本大 6 \o Current Document \h （-）基层员工素质较差且流动性大 6 \o