诺基亚发展战略研究.docxVIP

手机通信的发展，带动了全球经济的发展。从20世纪80年代开始，人们感受最大 的是手机的存在为生活带来的巨大改变。诺基亚在这场全球的变革中为脱颖而出。一个 金业的成功决非偶然，它是一个金业独特的管理哲学和发展战略的成功。目前，屮国手 机市场竞争激烈，手机也是近年来普及最快的高科技电子产品。作为全球五百强金业之 一的诺基亚手机公司，在竞争激烈的中国手机市场一路高歌猛进，连续儿年保持着市场 领先地位，在屮国手机市场取得了巨大的成功。 本文概述了诺基亚的概况，如公司的发展历史，行业地位，公司价值观等，并就其 发展战略进行分析。本论文将运用PEST分析，波特五力分析模型,SWOT分析等方法研究 诺基亚内外环境，阐述诺基亚的战略目标，分析诺基亚的战略选择以及其战略实施过程, 从而达到研究诺基亚发展战略成功的秘诀，同时希槊我国企业也能够从诺基亚的成功经 验中得到有益的启示。 关键词：诺基亚；发展战略;PEST分析；波特五力分析；SWOT分析 Abstract Cell phone development, leading to a global economic development. Beginning from the 1980s，it is the greatest feeling cell phones bring a huge life change. Nokia in the global changes to come to the fore. The success of an enterprise is by no means accidental, it is unique management philosophy and strategy of development success. This paper focuses on the Nokia brand strategy implementation description.At present, the Chinese mobile phone market is highly competitive mobile phone is also in recent years the popularity of the fastest growing high-tech electronic products. Nokia mobile phone company as one of the Global 500 companies in the highly competitive Chinese mobile phone market, surging for several years maintained a leading market position, achieved great success in the Chinese mobile phone market. This paper outlined an overview of Nokia, such as the companys development history, the status of the industry, the company values , and its development strategy. This paper will use the PEST analysis, Porter five forces analysis model, SWOT analysis and other methods to study the Nokia internal and external environment on Nokias strategic objectives, analysis of Nokias strategy choice and strategy implementation process to achieve the research secret of success of Nokia fs development strategy, hope that our enterprises can also be useful inspiration from the successful experience of the Nokia. Keywords : Nokia ; development strategy ; the PEST analysis ; Competitive analysis ; SWOT analysis TOC \o 1-5 \h \z 摘要 I \o Current Document Abstr