揽胜极光上市推广.pptxVIP

Evoque Launch Stragety 上市推广案;There’s a kind of wild 有一种狂野;Engrave the SUV legend With life 用生命镌刻越野传奇;There’s no road can’t be conquested 没有征服不了的路途;From extreme wild 脱胎极致狂野;Inherit excellence 传承品牌卓越标签;Show sumptuous 独显瞩目奢华;完美 艺术展现 Perfect art;抗拒定义枷锁 Never Comprise to definition;Ignite passion点燃生命独特激情 ;追随简约线条 Follow brief lines;点亮城市炫目奇迹 Brightening city miracle;行走在都市中的解构美学 Walking deconstruction in city;Fashion is an attitude more than a positioning 时??? 是一种定位 更是一种态度;Deconstruction Definition 何为“解构主义〞 ？;Deconstruction Definition 何为“解构主义〞 ？;Masters made “Deconstruction〞 as classic! 他们都是“解构主义〞的应用大师，而他们的品牌和作品，也都一一成为了人们膜拜的经典……;谁将成为下一个为“解构主义〞正言的奢侈品牌？;Evoque, the art of “Deconstruction〞 Evoque 对“解构主义〞的演绎 ; 对设计艺术的解构 (in the design);20世纪末 川久保玲 将“解构主义〞在时装设计领域发挥到了极致 20th century Rei Kawakubo used it into fashion design 2021 evoque will be the model of “Deconstruction〞in Automotive Design;Agenda 目录;Agenda 目录;Marketing Background;Marketing Background;Land Rover is the only one brand who is only focus on SUV, which giving people the strong brand linkage and gain many word of mouth in the industry. 作为一个唯一专注于SUV车型的品牌，在行业内具有良好的口碑与品牌形象 Comparing with others, Evoque performances perfect and seems more fashion and design. 与其他同类车型相比，Evoque在原先SUV领域表现稳定的情况下，更为强调设计与时尚感 ;Marketing Objective;Agenda 目录;They want show their excellent aesthetic taste through Ranger Rover. 他们希望Range Rover能显示自己卓越审美品味; A. Brand deconstruction campaign, which changes the traditional Range Rover brand image into fashion and metropolis Range Rover brand image. 一次品牌认知的“解构主义〞运动, “越野硬汉 — 时尚绅士〞的标志性转变 改变消费者对“Range Rover〞的传统认知，开启品牌“时尚〞、“动感〞的都市化序幕；;B. Show out the clear brand image of Range Rover, making people notice the difference among competitors. 在高端 SUV 扎堆竞争的市场格局中，承载鲜明的形象区隔, 根底上通过“Evoque〞的全新时尚造型来演绎品牌的解构精神；;July;Agenda 目录;July;Evoque是Range Rover导入品牌形象的拳头产品 这是Range Rover汽车冲击城市SUV市场的第一步，也是打造整个品牌汽车新形象的新希望！;为什么是华谊璀璨之夜？;为什么是华谊璀璨之夜？;为什么是华谊璀璨之夜？;在本次时尚晚宴期间采用主赞助商的形式;主办方: 华谊兄弟时尚传媒集团 官方媒体合作伙伴: ELLE中