中国外资便利店扩张的时空特征及影响因素研究——以全家便利店为例.doc

PAGE PAGE 20 中国外资便利店扩张的时空特征及影响因素研究 ——以全家便利店为例 摘要：随着我国加入世界贸易组织，并且全面开放外资零售业经营权，外资便利店开始大量涌入中国市场。全家便利店于2004年进驻中国地区，其在国内经历了十一年的发展，现已步入了转型调整阶段。本文运用空间统计分析等方法，并且结合了全国以及各进驻城市的国民经济与社会发展水平，对全家便利店十一年来的城市市场扩张模式、网点区位选择以及影响因素进行了分析。发现全家便利店在空间分布和市场标准上已经开始做出大的调整，国家总体经济、社会经济发展水平以及区域制度和规划是影响全家便利店扩张进程、城市市场选择以及发展重心的主要因素。本文通过总结全家便利店扩张的时空特征，探究新型零售业态在进入中国市场后的城市扩张轨迹和地区发展模式，从国家和地区两个角度对外资便利店的时空演变特征以及影响因素进行分析，对于未来内资与外资便利店的发展都具有一定的参考价值。 关键词：全家便利店；零售业态；扩张；时空特征 The Research of Features of Temporal - spatial Expansion and Influence Factors of Foreign Convenience Store Expansion Based on FamilyMart in China Abstract: With Chinas accession to the WTO, and fully open to foreign capital retail business management, foreign convenience store began to flood into Chinese market. The FamilyMart entered China in 2004, and has experienced 11 years of development in this country, has now entered a phase of transition and adjustment. In this paper, with the method of spatial statistical analysis, and combined with the national economic and social development level of the country and each cities that convenient stores have moved into, to analyze the FamilyMart’s urban expansion mode, the node location selection, and influencing factors during the eleven years. Found that FamilyMart in spatial distribution and market standards have begun to make a big adjustment, the states overall economic, social and economic development level, regional system and planning are the main factors which affecting FamilyMart expansion process, choice of city market and the development of the center of gravity. By summarizing FamilyMart expansion characteristics of space and time, this paper explores the trajectory model and regional development of the new retail formats after entering the Chinese market, analyze the space-time evolution characteristics and influencing factors of foreign convenience store?thought both level of countries and the area, which has a certain reference value for the future development of domestic and f