《商务谈判课件（英文）》Lecture 8.pptVIP

Culture and Etiquette in Negotiation Lecture 8 8.1 The Foundation of a Culture 文化是在传统与创新的交替作用下发展的，民族文化对民族自身的生存与发展具有决定性的作用。 作为人类社会发展和不断完善的历史产物，文化是人们千百年来生存斗争的创造结晶，也是民族群体逐渐摆脱自然的控制走向成熟和自由的重要标志。 Culture is a complex matter, including knowledge, belief, art, morals, custom, and other capabilities acquired by people as a member of society. People learn culture in the course of everyday living by communication with those around them. People transmit culture to others, especially to their offspring, through direct instruction and the behaviors they consciously and unconsciously encourage and discou