跨境电子商务英语 Unit 5 教案.docVIP

教学单元教案设计 授课周次 授课时间 计划学时数 4 教学单元 Unit 5 Cross-Border E-Commerce Product Management 授课方式 √理论课 □实验（实训）课 □上机课 □其他 教学目标 Unit Objectives Learn to do the product selection in your e-commerce store. Learn about the product pricing strategies. Learn about the forbidden and restricted products. 教学重点及难点 Key points: Product Selection Product Pricing Forbidden and Restricted Products Difficult points: Product Selection Product Pricing 教学方法与手段 Teaching methods: task-driven teaching method and cooperative learning method Teaching means: multimedia?is given priority to and supplemented by a small amount of blackboard teaching 教学过程 Part 1: Product Selection Warming-up Take a close look at the following pie chart (See Figure 5.1 What 35 E-Commerce Store Owners Sell Online) and put the results of the survey in order. Listening Listen to the sentences about product selection. Speaking Get to know about what to sell if setting foot in CBEC in the future Reading Key points: 1）New words and expressions 2）Key sentences 3）Exercises explanation Part 2: Product Pricing Warming-up Learn the following words and expressions about price. Choose two most important factors we should consider when pricing each of the following items. Listening Listen to the sentences about product pricing. Speaking Get to know about bargaining online. Reading Key points: 1）New words and expressions 2）Key sentences 3）Exercises explanation Part 3: Forbidden and Restricted Products Warming-up Do a research about the restricted or prohibited items on Shopee with your partner and try to list some of them. Listening Listen to the sentences about forbidden and restricted products. Speaking Get to know about the prohibited and restricted products on Shopee. Reading Key points: 1）New words and expressions 2）Key sentences 3）Exercises explanation 课外安排 Homework Finish the exercises on reading 1, reading 2 and reading3, check it next class. Read