TED演讲-为什么基于性别的营销对企业不利(中英文参考学习)80.docxVIP

第 PAGE 1 页 共 10 页 【演讲人及介绍】Gaby Barrios 加比?巴里奥斯，波士顿咨询集团(BCG)的营销专家，致力于了解世界各地各行业的消费者 【演讲主题】为什么基于性别的营销对企业不利 【演讲文稿-中英文】 00:01 Like a lot of people around the world, earlier this summer my friends and I were obsessed with the Womens World Cup held in France. Here we are, watching these incredible athletes, the goals were amazing, the games were clean and engaging, and at the same time, outside the field, these women are talking about equal pay, and in the case of some countries, any pay at all for their sport. So because we were mildly obsessed, we wanted to watch the games live, and we decided