国际市场营销第三章国际经济与政治环境.ppt

Major International Marketing Decisions;Chapter Ⅲ Marketing Environment;营销环境的含义和特征;Classification of the Marketing Environment;The environment of international marketing; The Marketing Environment ; Geographical Perspectives On International Marketing ;Macro environment ;§Ⅰ Economic Environment;Focus 学习重点;Ⅰ. Economic Developing Level;The Theory of Economic Developing Phase;Questions:;Ⅱ.Economic Structure;Industrial Structure;Questions:;Ⅲ.Economic Characteristics;Demographics Environment人口环境; 其他世界人口动向; Income Distribution ;Income Distribution;Individual Income Analyze收入分析;恩格尔定律（Engel ’s Law）; 2．The physical Environment自然条件;The trend of the natural environment自然环境动向;Green Marketing绿色市场营销;3．infrastructure 基础设施;4．Urbanization都市化程度 ;5．Other Characteristics其他经济特征;;;收入组别 ;;;;;;亚洲主要国家和地区投资环境风险排位;;;;;此课件下载可自行编辑修改，供参考！ 感谢您的支持，我们努力做得更好！