- 1、本文档共38页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
.
.
.
.
参考
参考
Chapter 1 Marketing: Creating and Capturing Customer Value
All of the following are accurate descriptions of modern marketing, EXCEPT which one?
Marketing is the creation of value for customers.
Marketing is managing profitable customer relationships.
Selling and advertising are synonymous with marketing.
Marketing involves satisfying customers needs.
Marketing is used by for-profit and not-for-profit organizations. Answer: C
Diff: 2 Page Ref: 2 and 4 Skill: Concept
According to the opening scenario, the Tide marketing team is MOST concerned about which of the following?
maintaining its brand share
fostering customers emotional connections with their product
advertising their products benefits
comparing the effectiveness of their product to other brands
incorporating consumer-generated marketing in the marketing mix Answer: B
According to management guru Peter Drucker, The aim of marketing is to
.
create customer value
identify customer demands
make selling unnecessary
set realistic customer expectations
sell products Answer: C
Diff: 2 Page Ref: 5 Skill: Concept
is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.
Selling
Advertising
Bartering
Marketing
Negotiating Answer: D
Diff: 2 Page Ref: 5 Skill: Concept
Which steps of the five-step marketing process are about understanding customers,
creating customer value, and building strong customer relationships?
the first two only
the first three only
the first four only
the last three only
the last four only Answer: C
Diff: 2 Page Ref: 5 AACSB: Communication Skill: Concept
When marketers set low expectations for a market offering, the biggest risk they run is .
disappointing loyal customers
decreasing customer satisfaction
failing to attract enough customers
failing to understand their customers needs
incorrectly identifying a target market Answer: C
Diff: 1 Page Ref: 7 Skill: Concept
is the ac
您可能关注的文档
- 市场营销销售手法.docx
- 市场营销营销部——表格.docx
- 市场营销营销活动技能荟萃.docx
- 市场营销之迷你宠物店调查报告.docx
- 肾脏疾病的实验室检测进展及评价.docx
- 升学红包祝福语大全.docx
- 升职大战中败走麦城怎么办.docx
- 声屏障 施工 方案.docx
- 食为天分析和总结.docx
- 食物交换份法例题.docx
- 江苏省灌云高级中学2023-2024学年高三上学期第一次月考地理试题含答案.docx
- 备战2024年高考物理一轮重难点复习 第十三章 近代物理.docx
- 江苏省高邮市一中2021-2022学年高三上学期第一次月考语文试题(原卷版).docx
- 江苏省华罗庚中学2023-2024学年高三上学期12月阶段检测数学试卷含答案.docx
- 江苏省海门中学2023-2024学年高三上学期第一次调研考试地理试题及答案.docx
- 备战2024年高考物理一轮重难点复习 第九章 恒定电流.docx
- 江苏省高邮市2023-2024学年高三下学期3月学情调研数学试题含答案.docx
- 备战2024年高考物理一轮重难点复习 实验十一:探究影响感应电流方向的因素.docx
- 备战2024年高考物理一轮重难点复习 实验三:验证平行四边形定则.docx
- 备战2024年高考物理一轮重难点复习 第十四章 光.docx
文档评论(0)