国际企业的战略决策与管理.pptVIP

内容总结 4.?国际企业的战略管理。International (McDonald’s, Wal-mart, Microsoft, PG, etc)。Global (Intel, TI, Motorola)。Cosmetics, food,。多样化成长: 同心多样化, 水平多样化, 综合多样化。Reduce operating costs, e.g., shared training, purchasing, procurement, etc. (KLM-CZ)。4.5.2 蓝海战略与竞争(红海)战略。按差异化或低成本的战略选择协调公司活动的全套系统。第一层次:准非顾客: Pret。推荐图书: 第三十一页，共三十一页。 * * * * * * * * * * * * * * * * * * * * * 4.?国际企业的战略管理 Strategy: “the action managers take to attain the goals of a firm” General purpose: maximize/make profit Differentiate products, increase price: add value, features, quality, service Achieve low cost Key means: allocation of scarc