影视广告案例分析.docxVIP

影视广告案例分析 分析的标准： Was the product shown prominently the first time it was mentioned Was the product featured visually in or near the final shot Did the first shot grab your attention ? how ? Was the first shot related to the product story ?how? Which shot was most memorable ? why? How did you feel about the product as a result of the commercial ?did it change your feelings ?how and why? .万利达音乐甘几一乐沟通，越亲近”换面描述： 万利达音乐手机是由汪涵代言的，在这则广告中画面首先是一个日 落黄昏的广场镜头，镜头慢慢转换，汪涵扮演一位旅者，正在广场上用 万利达手机拍下此刻的美好，此刻耳边传来优美的旋律，他顺着歌声去 寻找，此时出现画外音总有一种美丽值得追寻，总有一种邂逅让人心 动”遗憾的是男主人公并没有寻找到那个优美的声源，男主人公要离开 这个城市了，他拿着行李，站在码头，手里的万利达音乐手机中慢慢流