云集社交电商企业战略管理探析（资料）.docVIP

云集社交电商企业战略管理探析（资料） 目录 TOC \o 1-9 \h \z \u 目录 1 正文 2 文1：云集社交电商企业战略管理探析 2 Abstract 2 研究意义。 5 国内研究现状。 7 【由于本篇文章为硕士论文，如需全文请点击底部全文链接】 9 S2b2c 9 结论 12 文2：企业战略管理探析 13 一、企业战略管理意义 13 （一）有助于企业更好的适应外部坏境 13 （二）有助于企业竞争优势的形成 13 （三）有助于企业的结构重组 13 （四）有助于企业的长远发展 14 二、企业战略管理原则 14 （一）信息原则 14 （二）系统原则 14 （三）可行原则 15 （四）动态原则 15 三、企业战略管理过程 15 （一）环境分析 15 （二）设定目标 15 （三）战略策划 16 （四）战略实施 16 (五)战略控制 16 四、企业战略管理发展趋势 16 （一）企业战略的竞争空间在不断扩展 16 （二）企业的战略要具有高度的弹性 16 （三）制定企业战略的主体趋于多元化 17 （四）形成动态统筹的战略管理思想 17 五、企业战略管理措施 17 （一）要有观念的创新和超常的思维方式 17 （二）运用系统分析的方法进行战略策划 17 （三）分解细化“战略”目标为“战术”目标和实施方案 18 （四）通过反馈、评价和比较进行目标诊断 18 参考文摘引言： 19 原创性声明（模板） 19 文章致谢（模板） 19 正文 云集社交电商企业战略管理探析（资料） 文1：云集社交电商企业战略管理探析 Abstract Because e-commerce like Taobao， Tianmao， and Jingdong is used and operated in WeChat， WeChat business appeared. With the rapid development of e-commerce and a series of problems caused by excessive WeChat business， the S2b2c e -commerceplatform model， represented by Yunji， A-store， baby shop and so on， has ushered in a leap-forward development. S2b2c e-commerce platform model has a great impact on both peoples coumption model and the running of those e-commerce enterprises. Because Yunji took the lead in applying to S2b2c e-commerce platform model， it is common that there are various problems. Now， the market is full of mass commodities and the coume can spend more fragmented time choosing various goods and items in different e-commerce platforms. So Yunji， as a pathfinder， needs to think about how to attract new use with so many challenges， opportunities and threats. Therefore，how to make a good marketing strategy of e-commerce platform is more and more important。 The competition among the e-commerce enterprises is fierce and the external environment is hard to predicate. As a result， with the help of those more adaptable and available development strategies， the enterprises could make full use o