个人润肤产品市场.pptVIP

Updated to Jan/Feb2003;Skin Moist. Body Market Overview How XX Milk Help Brand Sales Share Gain BBKids Cream, XX Cream Launch Evaluation Explore Skin Moist. Sachet Opportunity;Total Skin Moisturizer;Volume Sales(Ton);Volume Sales-Ton, (National);National, Body Base;National, Body Base;Volume Share (Body Base);4Months to JF03 vs YA;National, Body Lotion Basic Base;YU MEI JING;Body Lotion Basic Base;4M to JF02;Volume Sales(Ton);YU MEI JING;Value Base Body Lotion Basic Base;Total Skin Moisturizer experienced faster growth rate in this winter with positive price inflation - 6% in volume and 9% in value Accelerated growth rate had been captured in all segments, esp. In Facial and Hand, which both experienced higher value growth than volume growth Body also captured positive volume growth (11%), but its value growth was much lagged behind (7%) in recent winter ;With Body, Lotion still obtained outstanding growth with growth rate of 26% in volume and 17% in value; but cream declined which led to a slower growth rate in total body The price deflation in Body Lotion mainly traced to basic Body Lotion, where local brands, like Bai Que Ling and Yu Mei Jing, developed fast Overall, XX did captured positive growth in recent winter period and Milk largely contributed to our growth ;But we still slightly lost share in Body market in recent winter due to slower growth than the market, especially in the Basic Body Lotion segment In Basic Body Lotion segment, we lost share to Bai Que Ling and small brands in Key cities and Yu Mei Jing in A cities; But our distribution expansion led to our share gains in BCD cities, which narrowing our overall share lost;Overall speaking, XX is still the absolute leader in the Basic Body Lotion segment in value terms; but development of low-end brands, like BQL and YMJ, in Key A cities, suggesting emergence of new market needs ;Volume(TON);Volume Share;Value Share(Body Lotion Basic Base);ND01;Rmb/Kg;Body Lotion Basic Base;JF 02;Value Share(Body Lot