菲利普·凯特奥拉《国际营销》（第14版）Chap019.pptVIP

I n t e r n a t i o n a l M a r k e t i n g What Should You Learn? The problems associated with cultural stereotypes How culture influences behaviors at the negotiation table Common kinds of problems that crop up during international business negotiations The similarities and differences in communication behaviors in several countries What Should You Learn? How differences in values and thinking processes affect international negotiations The important factors in selecting a negotiation team How to prepare for international negotiations Managing all aspects of the negotiation process The i