菲利普·凯特奥拉《国际营销》（第14版）Chap017.pptVIP

I n t e r n a t i o n a l M a r k e t i n g What Should You Learn? The role of interpersonal selling in international marketing The considerations in designing an international sales force The steps to recruiting three types of international sales people Selection criteria for international sales and marketing positions What Should You Learn? The special training needs of international personnel Motivation techniques for international sales representatives How to design compensation systems for an international sales force How to prepare Americans for foreign assignments The changing profi