时间数列分析.pptVIP

Time Series Analysis第一页，共三十八页。 Benefits and Uses of Time Series Benefits of time seriesMonitor sales performance over time… remove variation in monthly sales caused by calendar differences and seasonality that can conceal potential problems with sales Accurately determine the direction and rate of growth/decline in sales Quickly identify changes in sales trends and correlate them to factors affecting sales… industry, company, competitionImprove decision making regarding sales and marketing actionsUses of time seriesAssess current sales performance and evaluate the effectiveness of sales progra