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Unit 9 Business CompetitionBusiness English Listening and Speaking Book 3 Unit 9
Lead-in1Monologue2Business News3Passage4Oral Practice5Chinese and Western Cultural Tour6Business English Listening and Speaking Book 3 Unit 9
Competition is a painful thing, but it produces great results.— Jerry Flint, ColumnistCompetition as we know it is dead. Collaboration is the new competition. It’s about working with each other, not against. Together we all win. — Rich German, Life Coach Business English Listening and Speaking Book 3 Unit 9
Part I Lead-in 1. Watch the first Video Clip and answer the following questions.Work in pairs. Discuss whether competition is a good thing or not? And give your reasons.What are the four reasons why entrepreneurs should welcome competition in business? Which reason do you mostly agree with? Why?Four Reasons Entrepreneurs Should Welcome Competition in BusinessBusiness English Listening and Speaking Book 3 Unit 9
Four Reasons Entrepreneurs Should Welcome Competition in Business Nothing conjures up chaos in the mind of a small business owner quite like competition. Of that, I get asked, what should I do? Competitor‘s moving in. How should I, how should I handle this. The answer is, you should celebrate. Im about to give you four reasons why.Im Dave Crenshaw and this is CHAOS VS. ENTERPRENEUR. Number one reason that you should celebrate competition is contrast. Your customers sometimes dont know how lucky they are to do business with you. Having a competitor creates contrast. Peace happy little clouds create a nice contrast. Chalkboard. It shows the differences between how you do things and they do things. Yes, there are some customers that may not be fit for you. And that actually is a good thing. Now, you have someone to refer them to while at the same time you can be more focused in your marketing and grab the people that your competitor can’t service properly. This leads to number two, which is aware
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