战略管理竞争与全球化ChapterSlides.pptVIP

Chapter 4Business-Level StrategyMichael A. HittR. Duane IrelandRobert E. Hoskisson?2000 South-Western College Publishing第一页，共四十七页。 Chapter 4Business LevelStrategySustainableCompetitiveAdvantageChapter 2External EnvironmentChapter 3Internal Environment第二页，共四十七页。 CoreCompetencyThe resources and capabilities that have been determined to be a source of competitive advantage for a firm over its rivals.第三页，共四十七页。 StrategyAn integrated and coordinated set of actions taken to exploit core competencies and gain a competitive advantage.CoreCompetencyThe resources and capabilities that have been determined to be a source of competitive advantage for a firm over its rivals.第四页，共四十七页。 StrategyAn integrated and coordinated set of actions taken to exploit core competencies and gain a competitive advantage.Business Level StrategyActions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product markets.CoreCompetencyThe resources and capabilities that have been determined to be a source of competitive advantage for a firm over its rivals.第五页，共四十七页。 Generic Business Level StrategiesCostUniquenessSource of Competitive AdvantageBreadth of Competitive ScopeBroadTargetMarketNarrowTargetMarketFocused Differen-tiationCostLeadershipDifferen-tiationFocused Low CostCostLeadership第六页，共四十七页。 Key Criteria:Cost Leadership Business Level StrategyRelatively standardized productsFeatures acceptable to many customersLowest competitive price第七页，共四十七页。 Requirements:Constant effort to reduce costs through:Building efficient scale facilitiesState of the art manufacturing facilitiesSimplification of processesMinimizing costs of sales, RD and serviceMonitoring costs of activities provided by outsidersTight control of production costs and overheadCost Leadership Business Level Strategy第八页，共四十七页。 Primary ActivitiesSupportActivitiesTechnological DevelopmentHuman Resource ManagementFirm InfrastructureProcurementInbound LogisticsOperatio