FACEBOOK商业模式简要分析(英文版).pptVIP

Facebook: the “social media” revolutionA study and analysis of the phenomenonParis, October 3rd 200703.10.2007 – Facebook study第一页，共四十八页。 2This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license. To view a copy of thislicense, visit or send aletter to Creative Commons, 171 2nd Street, Suite 300, San Francisco,California, 94105, USA.03.10.2007 – Facebook study第二页，共四十八页。 3SummaryFacebook: key facts and figuresFacebook revenue modelMeasuring social media: 2 business cases University students: exchange and collaborate Bloggers: communicate and get feedbackConclusion 03.10.2007 – Facebook study第三页，共四十八页。 4SummaryFacebook: key facts and figuresFacebook revenue modelMeasuring social media: 2 business cases University students: exchange and collaborate Bloggers: communicate and get feedbackConclusion 03.10.2007 – Facebook study第四页，共四十八页。 5HistoryIn February 2004, Facebook was created by Mark Zuckerberg (with DustinMoskovitz, Chris Hughes and 2 other Harvard students)Initially, the membership was restricted to students of Harvard University,and subsequently expanded to other US and Canadian colleges then toEuropean and Asian colleges (email addresses with .edu)Since September 11, 2006, it has been available for any email addressglobally, but the interface is in English onlyOn May 24, 2007, Facebook launched the Facebook Platform (f8) whichprovides a framework for developers (anyone) to create applications thatinteract with core Facebook featuresAs of Sept. 25th 2007, with 42 million active users, FaceBook is the secondlargest social networking site globally after MySpaceSource: Facebook03.10.2007 – Facebook study第五页，共四十八页。 ????6Things you can do on FacebookKeep in touch with your old friends and meet new ones Private and public messaging options Keep tabs on what your friends do via their News feed Find former schoolmates using the search feature User groups let you discuss