品牌管理的基本要点及关键因素.pptVIP

IKEA manages the customer experience globally to make shopping for homewares an empowering event. Its stores all over the world are large, stadium-like warehouses with ample parking for customers. In addition to an open showroom, stores have a Swedish restaurant serving salmon, meatballs and lingonberry crepes, as well as a supervised play area for children. Customers carry out their furniture in flat boxes that they can easily transport to their homes, where they assemble the furniture themselves using tools and instructions provided. In some locations, such as New York City, IKEA has tak