管理学罗宾斯第11版09.pptVIP

第一页，共三十六页。 Define strategic management and explain why it’s importantExplain what managers do during the six steps of the strategic management processDescribe the three types of corporate strategiesDescribe competitive advantage and the competitive strategies organizations use to get itDiscuss current strategic management issues第二页，共三十六页。 What Is Strategic Management?Strategic management - what managers do to develop the organization’s strategies.Strategies - the plans for how the organization will do what it’s in business to do, how it will compete successfully, and how it will attract and sa