英语应用文写作-商品广告.pptxVIP

《英语应用文写作》;common errors in business writing;2. Grammer mistakes 1) 主谓一致 e.g. it have 2）动词原形不能直接放在句首做主语 e.g. Fall asleep is harder and harder. Falling asleeping is harder and harder. 3）某些代词做主语，谓语动词和相应的名词形式应该是单数。 anyone，anybody，everyone，everybody e.g. Everyone had their homework done.(wrong) Everyone had his/her homework done. 4) 词性错误 e.g. choose /choice select/selection;3. wrong sentences 1) 平行结构。 e.g. To say is one thing, doing is another. (wrong) To say is one thing, to do is another. 2）不完整句子。 e.g. Equipped with our latest developed ... Because the department could not pay for the new computer. ;4. wrong puctuation 1) 正确使用和书写标点符号 2）在商务英语写作中，除了营销宣传文档中使用感叹号，其余基本不用。;Note;广告文档写作;商品广告(Commodity Advertisement) 1 常用的词语及句型attractive design???????????????????? 款式新颖with a long-standing reputation???久负盛名exquisite and durable???????????????? 精美耐用goods genuine and price reasonable 货真价实 unparalleled both in beauty and in art??? 制作精良，外观华美，无与伦比the world famous brand??????????世界著名品牌 image????????????????????????????? 形象 The?choice?is?yours?,?The?honor?is?ours.; Please do not leave it too late. 事不宜迟。 More choices, more enjoyment. 语意双关的使用： A deal with us means a good deal to you. 译文：和我们做买卖意味着您做了一笔好买卖。 该句的妙处在于很好地利用了句中deal的三种含义，“做买卖”、“一笔好买卖”和“许多”。a good deal构成一个绝妙的双关。;?一般疑问句?通常用在广告的前面。?? 例?1?Have?you?ever?dreamed?of?ascending?the?steps?of?a?great?temple?built?to?the?gods??（旅行社广告）您是否梦想过登上为众神修建的宏伟庙宇的台阶？??例?2?Can?a?tired,?overworked?voice?command? attention?in?class??一个疲惫、过劳的声音能吸引全班的注意力吗？; 疑问句容易激起人们的反应，特别是广告标题或正文的开头使用疑问句，能??发读者的好奇心理，增加他们的阅读兴趣。如下列一则黄油广告： What’s so special about Lurpark Danisb butter? Well, can you remember what butter used to taste like-real fresh from house butter? Do you remember how you used to enjoy it when you were young? Today, the taste of Lurpark bring it all back to you —that’s why it’s so special. 这则广告多次使用疑问句，从第一句“黄油的特点是什么？”入手，一环扣一环，抓住读者的心理，突出了这种黄油的特点。如用陈述句则平淡无奇。这种使用疑问句，抓