管理信息系统（英文版·第7版）戴维·克伦克-kroenke_emis7e_inppt_ce11.pptxVIP

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管理信息系统（英文版·第7版）戴维·克伦克-kroenke_emis7e_inppt_ce11.pptx

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Enterprise Social Networks and Knowledge ManagementChapter Extension 11 Study QuestionsCopyright ? 2017 Pearson Education, Inc.Q1: How do organizations develop an effective SMIS?Q2: What is an enterprise social network (ESN)?Q3: What are the benefits of knowledge management?Q4: What are expert systems?Q5: What are content management systems? Q1: How Do Organizations Develop an Effective SMIS?Copyright ? 2017 Pearson Education, Inc.Create relationships organizations, customers, employees, and partners perceive and valueTransform interactions from organization-centric into mutually satisfying humane, community relationships.Consumers become humansPremeditated alignment of SMIS with organization’s strategy Social Media Plan DevelopmentCopyright ? 2017 Pearson Education, Inc. Common Social Media Strategic GoalsCopyright ? 2017 Pearson Education, Inc. Common Social Media MetricsCopyright ? 2017 Pearson Education, Inc. Make Personal ConnectionsCopyright ? 2017 Pearson Education, Inc.58% of consumers, ages 18-29, more influenced by social media chatter than by TV or Internet ads29% of consumers over 55 thought social media chatter more influential than TV or Internet adsInteract with customers, employees, and partners in more personal, humane, relationship-oriented way Make Personal Connections (contd)Copyright ? 2017 Pearson Education, Inc.Useful interactions that help solve particular problems and satisfy unique needsAvoid hard-selling products, overwhelming with content, and contacting too often Gather and Analyze DataCopyright ? 2017 Pearson Education, Inc.Gather right amount of data necessary to make most informed decision possibleGoogle Analytics, Facebook Page Insights, Clicky, or KISSmetricsAllow use of social media to be flexible enough to change over timeStatistical informationWhich tweets get most attention, posts generate most traffic, SM platform generates most referrals?Senior managers see regular progress reportsBe educated about changes in social media land