外研社新职业英语IT英语（第三版）教学课件Unit 4.pptx

Unit 4 Sales of IT Products (I) Warming-upReading AListeningSpeaking4123Reading B5Writing6Project7Vocabulary and Structure8 Warming-upTask 1 Work in pairs. Look at the following logos of companies and tell each other what you know about these companies.HomeNext Back Warming-upTask 2 Work in groups of four and discuss the following questions. □ sensitivity to customers’ needs □ knowledge of the company and its products □ command of communication skills □ relationship with customers □ appearance and manner □ promotional policy □ personality □ quality of products □ training What elements do you think are the most important for a successful salesperson among the following and why? What else do you think can lead to a salesperson’s success?HomeNext Back Reading ATask 1 Before reading the passage, see how much you know about business marketing by answering the following questions. What do you think leads to business success, the CEO, the product, or the marketing? 2. What suggestions can you give to make a business well-known? HomeNext Back Business Marketing: Developing a Strategy 翻译 Marketing is a key part of business success. Developing a good business marketing strategy is what a company needs to rise above competitors. Careful research, proper introduction and good follow-up are very important to build a strong customer base.Research Your Market Do you have a target market in mind? Get to know the customers you want. Find out what groups your products or services will attract the most. Find companies that need your products or services in the area. Carefully research your target market for an assessment of the things you may be able to offer. You can send out a short poll (no more than 10 questions). It is a quick and easy way to find out what they need.Reading AHomeNext Back Examining the competition closely will help to find areas of demand your company can fill in. Figure out what special products or ser